How To Improve Your Download Content Time

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Speed is not just a convenience for your website visitors; it’s a gateway to better engagement, higher search engine rankings, and a stronger online presence. In the era of Core Web Vitals, every millisecond counts.

Download Content is one of those metrics that greatly impacts the performance of your website. It’s not necessarily a Core Web Vitals metric, but it does influence a large array of those CWV metrics.

Understanding Download Content Time

Before you can improve, you need to comprehend what Download Content time entails. Essentially, it’s the duration it takes for the content of a webpage to be downloaded from the server and displayed on your browser.

This metric is crucial for a stellar user experience and is a part of the larger Core Web Vitals initiative by Google, which focuses on loading, interactivity, and visual stability.

How To Measure Download Content

Firstly, let’s measure where you stand. We have two options available to you. Our dashboard and Chrome/Edge/Brave Inspector

Scanfully Dashboard

Download Content is one of the site performance metrics Scanfully scans for. You can find it in your Dashboard, under the specific Site overview, inside the Performance tab.

On the Performance view, the Download Content information can be found in the graph as well in the breakdown of those tabs at the bottom.

Chrome Inspector

Open your website in Google Chrome, right-click, and select ‘Inspect’. Navigate to the ‘Network’ tab. Here, you’ll see a waterfall timeline of your site’s resources as they load. The bottom panel, at the very bottom shows the total loading time, giving you a clear picture of your current Download Content time.

How To Reduce Download Content

There are essentially three different things that you need to fix if your Download Content is (too) high.

  1. Reduce delays caused by your infrastructure (Server, DNS, Caching)
  2. Reduce the amount of uncompressed data being pushed to the browser
  3. Reduce the amount of data you need to download to a minimum

Server Response Time

Your journey begins with the server response time. A sluggish server response can bottleneck your entire site. Opt for a hosting provider that offers solid performance, particularly one that boasts of optimized server configurations for WordPress.

Very closely connected to this is a fast DNS provider. Learn more about that in our how to improve DNS lookup documentation.

Compression and Optimization

Next, let’s dive into resource optimization. Enable GZIP or Brotly compression. You can do this for instance at the level of Cloudflare (Brotly), or in your .htaccess file.

This will shrink the size of your site’s resources before they travel across the web. Additionally, minify CSS, JavaScript, and HTML. These techniques strip unnecessary characters from your code, ensuring a leaner and faster download time.

Utilizing Caching

Caching is akin to muscle memory for your website. By implementing caching solutions like WP Rocket or preferably something built in your hosting’s environment you enable your site to remember previously loaded resources. This drastically cuts down subsequent load times.

Integrating solutions like the Speculation API WordPress plugin are also highly recommended.

Content Delivery Networks

Imagine having multiple outposts across the globe, each serving your site’s content. That’s what a Content Delivery Network (CDN) does for you. By distributing your content across numerous servers worldwide, a CDN ensures users receive data from the closest location, speeding up the download process.

Again, Cloudflare is a great solution to add to your site as it handles the CDN function as well. Especially well for any of the paid plans like Pro or Business.

Image Optimization

Images often account for the bulk of download content time. Compress them without sacrificing quality by using tools like Imagify, Smush or ShortPixel. Also, consider lazy loading images, which only loads pictures when they’re about to enter the viewport.

Reduce External Scripts

External scripts, such as ads, font loaders, and analytics, can significantly impact your Download Content time. Evaluate each script’s necessity. If they’re crucial, explore async and defer attributes to minimize their performance impact.

Monitoring Changes

Finally, after implementing these optimizations, keep a close eye on your site’s performance. Use tools like Scanfully’s Performance Monitoring to monitor your Download Content time and continue to refine your strategies.


Improving your WordPress site’s Download Content time is a journey of attention to detail and continuous tweaking. By focusing on server response, optimizing resources, and employing the right tools for the job, you can offer visitors a lightning-fast experience that Google and users will love.